Strategy definition

 A strategy is the way of developing, directing and coordinating action plans in order to achieve a specific, programmed goal for the short or long term. The main goal being to avoid visual piloting, a strategy must be applied and bring positive results.

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In the business world, we talk about management . The latter is also done on several levels:

  • production process,

  • marketing ,

  • finances,

  • human ressources,

  • etc.

It is therefore a combination of objectives to be achieved through determined means.


They are defined according to several criteria, influencing the choice of the means to be implemented.

We speak of profitability or growth objectives when it comes to achieving specific quantified results.

When it comes to security objectives , the means used are those that allow the company to survive. It is therefore a question of avoiding excessively risky projects and investments.

The flexibility objectives are linked to the organization, staff responsibilities, funding resources, periodic action plans, etc. The objectives specific to the leaders depend on the role of each one. It is about taking a position linked to a certain hierarchical level of the company rather than to the whole structure.

So, when we talk about business objectives , we are talking about relative results to be achieved, especially in the face of competition. The implementation of a strategy must therefore be done over the medium and long term, taking into account the business environment.


It is a set of stages, the first of which is a reorganization of the structure according to areas of strategic activity.

A SWOT and comparative analysis of these areas must then be carried out. The implementation of a summary strategy for each area will optimize the activity of each. This will make it possible, moreover, to make profitable the resources implemented in each field and to allocate the remainder to the diversification of the activity of the company.


Once your strategy is defined, it is a question of putting it in place so that it is effective and that it allows you to achieve your objectives. Thus, an internal restructuring of the company constitutes a first step, with a reconstitution of the work teams according to the activities to be carried out and a new assignment of each person's responsibilities. This must be accompanied by an appropriate communication system. A new logistics organization must also be put in place, in line with the objectives to be achieved.

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