In other words..
It is one of the best methods of collective creativity, where the group tries to find solutions to a problem by compiling a list of ideas and solutions that the members of the session contribute spontaneously.
2. The 4 guiding rules for a successful brainstorming strategy
These are 4 principles, if you do not respect them, do not wait for results.
The solution
You must follow it to the letter
Rule 1: Postpone Evaluation
It is of paramount importance..
Don't allow the ideas that arise in the first phase of the session to be evaluated, as this will cause participants to lose track of it, distract them and give people the pressure to get and produce better ideas. Fear of criticism and stress impede creative thinking.
Rule 2: Give participants complete freedom of thought
What can impede creative thinking is the restriction of freedom of thought and the robbery of thinking in absolute freedom.
All individuals and groups while practicing the brainstorming technique should reach a state of relaxation without reservation.
This principle is based on the fact that the creative ability to imagine and generate very distinctive ideas may be behind mistakes and unrealistic, strange and funny opinions..
Rule 3: Quantity before quality
Again..
In brainstorming sessions, individuals in groups should focus on generating as many ideas as possible, regardless of quality.
Irrational ideas are acceptable, strange ideas are acceptable.
So if we get 100 ideas and pick 10 that are acceptable, it's not like getting 10 ideas and picking one or two ideas.
Rule 4: The ability to reuse other people's ideas
This means that each member of the group is allowed to develop the ideas of others and to suggest new ideas from them.
The ideas presented are not exclusive to their owners, but are reusable by other individuals after changing them in order to generate ideas from them.
In short:
+ There is no principle of distinguishing a good idea from a bad idea.
+ Quantity is more important than quality, meaning hundreds of suggestions and more.
+ Do not criticize ideas.
+ Build on the ideas of others.
+ Ideas and suggestions should be short, specific, and purposeful.
Now it's time to show you the two types of brainstorming strategy you can do.
Do you want to know the best part about it?
3. How to do a brainstorming strategy {step by step
You are now at the best part.
In this chapter, I will show you how to do a step-by-step brainstorming strategy in tedious detail so that you can master it.
The good news..
You can do these steps on your own right now.
Here are the details..
In order to effectively conduct a group brainstorming session, the following steps are required:
Group brainstorming session
Step 1
Prepare a place for execution in the brainstorming session: prepare a paper and a pen or a pad and pen or anything you can write on, taking into account that the place is calm and relaxed.
Step 2
Selecting participants carefully: The issue of diversity here has an important role. If most of the participants were engineers, for example, their thinking may be very similar and therefore the field of thinking is narrow, unlike if the participants were intellectually and culturally diverse. At least one person is different from the others.
Step 3
Presenting and formulating the problem for discussion with high accuracy and complete clarity: The operator or session leader presents and defines the problem to everyone with complete clarity and accuracy in order to present the problem to the participants.
Step 4
Re-formulation of the problem: Reframing the problem and posing it in the form of questions helps a lot in making it easy to get huge ideas. Ask if the problem is clear. If the answer is "no", clarify any question, the important thing is to understand the problem, the most important thing in the strategy.
Einstein says:
"I will save 55 minutes to understand the problem, and 5 minutes to solve it!"
Step 5
Work the time on the agreed duration (eg 15 / 30 minutes...) and ask the participants to take notes and ideas. Don't forget to respect the rules of brainstorming, which is very important.
Step 6
1. The first is based on the spontaneous method in which each participant says his thoughts while listening to each participant’s idea individually and transcribing it, (you can play the audio recorder and record the thoughts) even if it is unreasonable, then move to the second and third participant and so on and then the first again, unless you get as many as possible of ideas.
2. method about Taoism; Where each participant presents his idea whenever the role arrives.
3. way of circulating thoughts; Each member of the group writes his idea on the paper, then passes the paper to the second person to write his idea on the same paper and so on...
Step 7
Encouraging participants to develop their ideas and the ideas of each other.
Then..
Step 8
Divide good ideas into the following three categories:
- Useful, applicable ideas.
- Useful ideas that are not currently applicable and need some time.
- Impractical ideas that are not generally applicable.
Step 9
Evaluate and analyze these good and excellent ideas (in another session) and select what is appropriate to put into practice, so that we can extract from all the ideas one or two ideas to apply them.
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Most international companies use the brainstorming strategy in preparation for making important decisions to improve quality, find solutions to problems, manage crises...
I'm sure you'll agree with me when I say...
Doing so is not easy!
isn't it?
The good news..
That is not the case at a time when a technique like brainstorming strategy is available!
In this article, I will show you exactly how to do it yourself too, and generate great creative ideas with the latest technology.
1. What is the brainstorming strategy?
A brainstorming strategy (also known as brainstorming) is a technique and technique for generating a huge amount of creative (which may seem crazy at first glance) ideas and proposals and solutions to a specific problem.
Not only that..