When creating content online and managing social networks such as Facebook, Instagram, Linkedin, Google My Business and Tiktok, the work can be heavy. The job of community manager is not easy...
A community manager is now a versatile digital player, whether in terms of content creation, formatting
of publications, advertisements, retargeting, reports, learning, etc.
But there are some must-have community manager tools in 2021 in the market that can optimize these
tasks and the results of your SMO strategies.
Community management evolved in 2021 and will evolve in 2022. New trends are emerging such as
the e-reputation of companies (consumers), the arrival of TikTok, Clubhouse, etc.
In this article, I will tell you about the social media tools that every good community manager should have.
Let's go !
THE TOP 5 TOOLS TO HAVE IN 2022 TO BE ABLE TO MANAGE YOUR SOCIAL NETWORKS
1) HUBSPOT MARKETING HUB
It's a tool from Hubspot to manage your social networks efficiently. It is both ergonomic and practical
enough to follow the path of your prospects and customer loyalty .
What Marketing Hub offers:
Schedule publications on Facebook, Instagram, Twitter and Linkedin;
Follow published publications;
Do e-listening and know each time your account is mentioned;
Connect a free CRM with your prospects.
The only downside is that it is quite expensive.
2) LOCAL RANKER
Google post scheduling LocalRanker
LocalRanker an all-in-one local marketing and social media management tool for point-of-sale networks.
This is the new addition to the list which allows you to have a reputation dimension with the opinions
of your stores or agencies.
What LocalRanker offers:
Schedule Facebook publications and Google My Business posts;
Publish posts on several establishments at the same time (from 1 to 1000 at a time);
Respond to your Facebook, Trustpilot, Google reviews on a single platform;
Respond to all your reviews on LocalRanker (manually, semi-automatically, automatically);
Optimize your file thanks to the local SEO audit of the site and Google My Business;
Modify information on both Google and Facebook on several cards at the same time;
Broadcast your reviews on your site with the reviews widget.
The price depends on the number of establishments.
3) BUFFER
The Buffer platform specializes in scheduling posts on Facebook, Instagram, LinkedIn, Twitter, Pinterest
. It is possible to schedule using the Buffer calendar. The tool is quite easy to use and allows you to:
Manage several social networks at the same time except GMB;
Personalize publications;
For beginners, suggest times to publish;
Obtain several comments on your various social networks and respond to them;
Analyze the performance of your social networks and create beautiful reports.
The price is based on the number of posts and social networks you want to manage in the month.
4) LINKSIGHT
Linksight is the little surprise this year. The tool allows you to make a link in the Instagram biography
that brings together all your digital content.
There is a version that gives access to more templates and content.
Here you have all the keys to better manage your social networks in 2022. It's up to you!
What does Linksight offer? You can :
Create a link that brings together all your content (YouTube, Facebook, blog, TikTok);
Schedule your posts on Linksight;
Personalize your page according to your branding;
Consult statistics (clicks, views, visits).
5) AGORAPULSE
Agorapulse is a social media management platform. It is a tool for SMEs and VSEs who want to manage
their presence on social networks.
What does Agorapulse offer?
Have a detailed overview of the engagement of your social networks;
Reply to comments in a few clicks;
Build an editorial calendar of your publications;
Centralize interactions with Internet users;
Create comprehensive reports fairly quickly.
6) NOTICE
If you are looking for a tool to monitor social networks, you can use Mention . This tool gives alerts where
your business is mentioned on any social network and helps to understand what people are thinking.
The objective is to monitor e-reputation with alerts.
What does Mention offer?
Keep watch based on Hashtags or certain keywords;
Publish content from Mention;
Present complete statistics on your sector of activity;
There is a free version, but the paid version is really different.
7) CANVA
If you don't know how to create content, then Canva might be the answer for you. It is an easier to use
content creation platform compared to Photoshop.
It is free and allows you to modify visuals, create them and make animations. Moreover, it is one of the
tools most used by community managers and communication agencies today.
What does Canva offer?
Create content using templates and themes (e-book, cards, etc.);
Share your creations with your teams;
Create videos.
There is a version that gives access to more templates and content.
Here you have all the keys to better manage your social networks in 2022. It's up to you!
8) MOBILE MONKY
MobileMonkey is the only platform that allows marketers to make Facebook ad bots, SMS
Bots,and native webchat bots in one place
- Chat messages have an open rate of 50-80% in the first hour
- Facebook messages have a click-through rate of 20%
- Facebook ads with chatbots have a conversion rate of 3x-5x higher than traditional Facebook ads
- Facebook Messenger ad CPA costs 30x-50x less than other Facebook ad campaigns
Mobile Monky is The World’s Best Sales-Automation Text Messaging Platform
Automate your SMS Text Messaging, Instagram, Webchat and Facebook Messaging for more leads, more sales and better customer experience