As consumer behavior continues to change, small businesses must adapt their strategy to be "where their customers are." As a result, SMEs and VSEs are rapidly moving towards the democratization of mobile applications as tools and business assets.
One of the key questions in the business world is "how you can give your brand a competitive advantage". The answer: mobile apps.
Recognizing the importance of mobile applications for small businesses, we offer high quality service
at competitive rates.
Industry-leading companies design holistic experiences that leverage the personal nature of mobile.
While there are still some hesitations about mobile apps, it's important to understand that a native app
is not just a mobile version of your website, but rather an engaging, experience-driven environment
that is essential for building a journey. consistent customer. A mobile app can be used to establish
a strong mobile presence, which translates into much better engagement for your investment.
A mobile-centric approach is imperative for successful businesses, but many are still lagging
behind in adopting a mobile app strategy. While the mobile web can help raise awareness and increase
traffic, mobile apps allow you to foster relationships with customers and increase customer loyalty.
Without a mobile presence, important marketing opportunities are missed.
WHY A MOBILE APPLICATION?
To be relevant in today's market, a mobile presence is a necessity. We are seeing a huge increase in the
variety and types of business apps that are downloaded, and more and more consumers are turning
to mobile apps to interact with brands.
According to the statista study , more than 240 billion downloads of mobile applications have taken
place, and this number is expected to double by 2024. So it has never been so opportune to start
developing mobile applications.
Business demand for custom application development continues to increase. A ContractIQ survey
revealed that 62% of companies already have an application or are in the process of creating one.
Of these, 20% use their apps for branding purposes, 30% have revenue-generating apps, and 50%
use them for support and engagement. In fact, companies of various sizes and maturities are investing
in mobile in order to generate new business or expand existing business.
Companies choose to invest in apps to provide a better customer experience, help drive sales,
or become more competitive in the market. According to the Clutch study, the two main ways in which
mobile apps facilitate business improvement are improving customer service and return on investment
, both of which reflect the top reasons companies give for growing. mobile applications.
THE IMPACT OF MOBILE APPLICATIONS ON THE TURNOVER OF SMES AND VSES
There are many reasons why companies should embrace the revolution and invest in mobile applications
; here are a few…
# N ° 1 INCREASE CUSTOMER ENGAGEMENT
Mobile apps are a great strategy for keeping your customers engaged with your brand, offering unique
features that are more engaging than the web. Apps can inspire current and potential customers
to engage, and continue to engage, with your business. Specifically, they act as gentle reminders
that keep your customers coming back to your business.
An app gives your customers a more convenient way to navigate, shop, and interact with a brand,
with information easily accessible at their fingertips. So your brand is right in the palm of your
customer's hand. More importantly, the more often your customers are interested in and interact
with your brand, the more likely they will be to purchase your product and / or service.
With all this noise, it's easy for businesses to lose the impact on their customers. As the mobile
ecosystem continues to grow, businesses are building mobile apps to capture the connected consumer
and reach an even larger and more engaged market than ever before. A mobile application offers
a unique “walled-garden” type environment that allows companies to increase interactions
and establish real connections with their customers. This “walled” brand environment offers
users of the application a constant and transparent experience; it reduces noise and clutter
while increasing commitment to your brand.
# 2 DIRECT AND PERSONALIZED CHANNEL
One of the important advantages of a mobile app is that it gives businesses the ability to personalize
their communications. By leveraging user profile information, companies are able to engage
with their customers on a one-to-one basis in real time. This is hugely important as over
70% of consumers expect personalized experiences with the brands they interact with. Source Havas .
An app offers brands the opportunity to deliver a highly personalized user experience and develop
deeper relationships with customers. This leads to better results and builds commitment to the brand.
The application user profile information can be leveraged to provide highly segmented and
personalized communications to each user based on their individual preferences.
With an app, brands have the ability to operate a direct marketing channel. Thanks to push notifications
, businesses are even closer to facilitating direct interactions with consumers. Additionally,
push notifications are an invaluable tool that makes it easy to grab the attention of your audience and
easily remind customers of your products and services at the most convenient time.
Thanks to the personalization and specific features of the application such as geolocation,
brands are able to create relevant mobile moments. Specifically, leveraging user location
and profile information to personalize notifications helps make them more relevant and appealing
to users.
# 3 STRENGTHEN BRAND AWARENESS
One of the most important things an app offers to consumers is awareness and communication
with your brand. It provides an environment in which regular interaction with your target market
can foster trust and loyalty. Not to mention that the more a consumer is exposed to your brand
, the higher their purchase intention. It is for this reason that mobile applications are seen as
an effective strategy to promote and develop brands.
In today's competitive world, mobile apps are one of the best tools to exponentially improve
your brand visibility. You can do this by creating an app that has features that your customers
will love, while being well designed and intuitively designed.
# 4 ENCOURAGE BRAND LOYALTY
It is important to establish a genuine and sincere connection with your customers in order to
foster brand loyalty. It is the user experience of an app, and the value it represents for customers,
that has helped link brand loyalty to mobile apps. This is one of the most important reasons why you
should consider building a mobile app for your business. Improving the accessibility of your products
and services is a great way to organically increase customer loyalty and improve your offering.
Mobile apps are a great way to reward and add value to your customers. It's important to try
to provide your customers with a level of value that they can't get anywhere else. For example,
the digitalization of loyalty programs, where promotions can be tailored to each customer
and their personal preferences, is an effective way to add value while keeping customers coming
back.
# N ° 5 CUSTOMER SERVICE AND SUPPORT
According to SalesForce, 70% of purchases are influenced by the customer experience alone.
Mobile apps provide a more efficient channel for your customers to connect and engage
with your brand. From simplifying online shopping to providing easy-to-access information,
mobile apps can dramatically improve your customer experience and satisfaction.
When customer satisfaction increases, so do sales.
One of the strengths of the mobile experience is that it can integrate feedback and support into the app,
providing customers with an instant, easy, and responsive way to contact and interact with your Mark.
The easily accessible and intuitive nature of mobile apps makes them the ideal customer service channel
that can dramatically improve the customer experience. For example, having a messaging or support
feature within your app can really make a difference in the way you communicate with your customers
# N ° 6 STAY COMPETITIVE
With the continued growth of mobile and the ever-changing consumer behavior, an app for every
business will quickly become an expectation. Creating a mobile application is a sure way to stay
competitive and ensure a strong presence in your industry. They give businesses the opportunity
to stand out by providing a visually appealing and interactive environment. Your competitors,
if they haven't already, will most likely implement mobile apps as part of their business strategy.
Therefore, any inaction in application development can cause the competition to lag behind.
# 7 INCREASE INCOME
Mobile apps give your brand the opportunity to grow and earn additional revenue.
By making the buying process more convenient, intuitive and straightforward, apps can dramatically
improve the customer experience, which in turn has a positive impact on sales.
Mobile apps can also be very easily monetized, giving businesses the opportunity to generate
additional revenue. Some of the most popular app monetization strategies include
in-app advertising, in-app purchase, freemium, and paid app. If people like an app and feel
it offers them value, they're often happy to pay for it. Therefore, by offering your products or services,
or advertising in your app, you can introduce a new source of revenue into your business strategy.
# 8. CAPTURING CONSUMERS' PERSPECTIVES
A mobile app gives businesses the unique opportunity to truly understand their customers.
More specifically, an application provides businesses with an efficient way to collect,
analyze and exploit customer data. By capturing information such as customer preferences and
behavior, apps provide the opportunity to influence marketing strategy through valuable consumer
insights. Understanding the most popular user motivations, characteristics or journeys, and who your
users are can help you make the right strategic decisions to focus your marketing efforts in the right
place. Therefore, thanks to the applications,
EXPLOIT THE POTENTIAL
The world has become mobile, and there is no turning back. Whatever your industry, mobile apps are
extremely useful in attracting new customers and retaining old ones. Whether you are looking to
improve the customer experience, increase engagement, or increase sales, launching an app can
definitely help you achieve your goal. It is important to take advantage of the mobile application
market when it is still relatively untapped. This will allow you to reap the value that professional
mobile apps produce.
HOW MUCH DOES THE DEVELOPMENT OF A CHEW WEREVO
MOBILE APPLICATION COST?
Before you jump into the creation of a mobile application, r éfléchissez resources that your company
can devote to this future project.
While having an in-house team can give you more control over the development process, it might also
require a larger investment.
Recognizing the importance of mobile applications for small businesses, we offer high quality
service at competitive rates.