Owning its own website has become quite simply essential for any company which offers products or services in B2B or B2C and which must be able to be easily identified on the web, albeit it doesn't wish to evolve in e-commerce.
But for many, the creation of a website is still synonymous with heavy investment or advanced technical knowledge. Graphic design, definition of functionalities, structure and ergonomics, site development, content writing and integration, choice of host.
The new editors have done away with these problems to permit any hobbyist to simply and inexpensively create a customized site that reflects their business.
What are the most important criteria for choosing your site builder?
The breadth of the model range
Keep in mind that each site editor has their own "templates" or models. In some cases, once your site is published online , it'll be difficult to transfer it to a different provider. Hence the importance of selecting an editor offering varied and aesthetic graphics, of professional quality.
Value-added features
There are certain features that can make all the difference. Creative tools that incorporate SEO optimization, like Jimdo, SITE123, and Strikingly, for example, will help you meet your conversion goals and acquire qualified visitors.
Flexibility and scalability
Your site is most likely to change over time. As your traffic increases or your customer base increases, you may need to add features or even redesign part of your site. Check that your service provider is in a position to supply you scalable formulas.
The level of service and support
Because building a site is not straightforward, even with a creation tool, you need to be able to count on a support service or, if there isn't one, a forum of experienced users.
The price
Price is an important component, but the prices charged by site editors are often quite similar. Investing a few dollars more per month can give you more attractive services in the long run.